Social media giant Twitter continues to make changes since business magnate Elon Musk takes over. From laying off the workforce massively to opting for a new business model, the company underwent major changes.
In another shocking announcement, the company announced to stop offering free blue verified tick under the legacy verified program which will not be available from next month, and to keep that, users have to undergo a subscription program.
A post shared by Twitter Verified said “On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks…Users can keep their blue checkmarks by signing up for its paid Twitter Blue subscription program.”
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp
Organizations can sign up for https://t.co/RlN5BbuGA3…
— Verified (@verified) March 23, 2023
The recent move comes in wake of Twitter’s new strategy to boost its paid Twitter Blue subscription program, pushing individuals and top brands to pay under the flagship program for keeping verification badges.
The new paid program allows all individuals to carry the coveted blue tick mark which was earlier restricted to famous people. The company is also rolling out an annual plan with up to 12 percent discount.
The latest subscription plan is reportedly available for purchase globally.
Under the previous business model, social media users had to wait for at least 3 months to be eligible to subscribe to Twitter Blue while the waiting period comes into effect after several accounts began impersonating brands.
For the unversed, the social media users begin sharing ad revenue with creators that were promoting advertisements, but in order to be eligible for a cut of the earnings, the users must be subscribed to Twitter Blue.
