AGL68.9▼ -0.25 (0.00%)AIRLINK171.6▼ -2.2 (-0.01%)BOP34.96▼ -0.55 (-0.02%)CNERGY7.72▼ -0.07 (-0.01%)DCL13.59▲ 0.21 (0.02%)DFML24.92▼ -0.4 (-0.02%)DGKC243.77▼ -4.48 (-0.02%)FCCL56.13▼ -1.57 (-0.03%)FFL19.93▼ -0.62 (-0.03%)HUBC222.23▼ -2.05 (-0.01%)HUMNL14.65▲ 0.68 (0.05%)KEL5.67▼ -0.01 (0.00%)KOSM7.1▼ -0.02 (0.00%)MLCF119.53▼ -2.49 (-0.02%)NBP216.75▼ -0.25 (0.00%)OGDC272.83▲ 2.62 (0.01%)PAEL54.96▼ -0.68 (-0.01%)PIBTL15.47▲ 0.11 (0.01%)PPL217.04▲ 1.65 (0.01%)PRL37.17▼ -0.06 (0.00%)PTC46.16▼ -0.63 (-0.01%)SEARL105.85▼ -0.9 (-0.01%)TELE11.68▲ 0 (0.00%)TOMCL53▲ 1.87 (0.04%)TPLP12.91▲ 0.45 (0.04%)TREET31.72▼ -0.31 (-0.01%)TRG71.43▼ -0.01 (0.00%)UNITY22.19▼ -0.26 (-0.01%)WTL1.79▼ -0.01 (-0.01%)

Pakistan Observer

Pakistan Observer Podcast

Geir T. Tonstol | Pakistan’s Export Sector Explained | Better Work | POP # 28Play Button

Geir T. Tonstol | Pakistan’s Export Sector Explained | Better Work | POP # 28

Disclaimer: This video is intended solely for educational purposes. The opinions shared by the guest are their personal views. We do not intend to defame or harm any person, brand, product, country, or profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. 🔔 Subscribe to Pakistan Observer Podcast for more insightful conversations: @pakistanobserverofficial Timestamps: 0:00 – Introduction 1:31 – What is the Better Work Programme? 2:34 – Better Work explained in detail 3:21 – How the Government of Pakistan supports Better Work 4:37 – Can the government subsidize the programme? 5:26 – How receptive factories have been in Pakistan 7:10 – How Better Work improves conditions for workers 8:37 – How international buyers view Pakistan’s garment industry 10:12 – What Better Work aims to achieve in Pakistan 11:36 – Message for the Government of Pakistan About the Guest – Mr. Geir T. Tønstøl Geir T. Tønstøl is the Country Director for the International Labour Organization (ILO) in Pakistan, leading national efforts to strengthen labour rights, decent work, and social justice. With extensive global experience in labour governance and tripartite engagement, he oversees the ILO’s partnerships with government, employers, and workers to build safer, more compliant, and more competitive workplaces. He highlights Better Work Pakistan as a key opportunity to enhance productivity, elevate compliance, and boost international confidence in the country’s garment sector. About the Host – Abdullah Gauhar Malik Abdullah Gauhar Malik is the Digital Head at Pakistan Observer, hosting deep-dive conversations with changemakers, experts, and thought leaders through the Pakistan Observer Podcast. About This Episode In this episode of the Pakistan Observer Podcast, Mr. Geir T. Tønstøl breaks down the Better Work Programme — what it is, why it matters, and how it is reshaping Pakistan’s garment industry. He discusses how the initiative strengthens compliance, improves worker wellbeing, and builds trust with global buyers who increasingly prioritise responsible sourcing. The conversation explores the government’s role in supporting Better Work, the responsiveness of Pakistani factories, and the competitive edge that stronger compliance can bring to the country’s export market. Mr. Tønstøl also reflects on early progress from the programme’s pilot phase and shares a forward-looking vision for expanding Better Work into additional sectors as Pakistan aims for more sustainable, inclusive, and export-driven growth. Join the Conversation What part of Mr. Geir T. Tønstøl’s insights stood out to you? Share your thoughts in the comments — we’d love to hear from you! If you enjoyed this episode, don’t forget to like, share, and subscribe for more insightful conversations. #PakistanObserverPodcast #BetterWorkPakistan #ILO #Pakistan #GarmentIndustry #AbdullahGauharMalik #Viral #Trending

Michael Bride | Why Pakistan Is an International Buyer’s Dream Market | Better Work |  POP # 27Play Button

Michael Bride | Why Pakistan Is an International Buyer’s Dream Market | Better Work | POP # 27

Disclaimer: This video is intended solely for educational purposes. The opinions shared by the guest are their personal views. We do not intend to defame or harm any person, brand, product, country, or profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. 🔔 Subscribe to Pakistan Observer Podcast for more insightful conversations: @pakistanobserverofficial Timestamps: 0:00 – Introduction 1:43 – First impressions of Pakistan 2:03 – Pakistan’s labour market: an international perspective 3:42 – Why Pakistan hasn’t scaled exports like Bangladesh 5:40 – What compliance metrics global buyers evaluate 7:05 – Does Better Work make factories more attractive to buyers? 8:41 – Are PVH partner factories in Bangladesh & Sri Lanka all part of Better Work? 9:16 – The future of Pakistan’s garment industry About the Guest – Mr. Michael Bride Michael Bride is the Senior Vice President for Corporate Responsibility at PVH, where he leads the company’s global ethical sourcing and compliance frameworks. With extensive experience across major manufacturing markets, he emphasizes that for PVH, “compliance is the floor,” and real partnerships are built with suppliers who exceed basic standards. He sees Pakistan’s adoption of the Better Work Programme and its fully integrated cotton-to-garment supply chain as significant strengths, positioning the country on a promising path for future sourcing. About the Host – Abdullah Gauhar Malik Abdullah Gauhar Malik is the Digital Head at Pakistan Observer, hosting deep-dive conversations with changemakers, experts, and thought leaders through the Pakistan Observer Podcast. About This Episode In this episode of the Pakistan Observer Podcast, Mr. Michael Bride shares an international buyer’s perspective on Pakistan’s garment industry. He discusses his first impressions of the country, the strengths and gaps in the labour and compliance landscape, and why Pakistan has not scaled exports in the same manner as Bangladesh. The conversation explores the key compliance benchmarks global buyers look for, the growing importance of programmes like ILO’s Better Work, and how Pakistan’s vertically integrated supply chain is becoming a major competitive advantage — especially as sustainability and carbon-footprint reporting take center stage in global sourcing. Offering a clear, market-driven view, Michael Bride outlines what Pakistan must prioritise to strengthen its position in the international apparel ecosystem. Join the Conversation What part of Mr. Michael Bride’s insights stood out to you? Share your thoughts in the comments — we’d love to hear from you! If you enjoyed this episode, don’t forget to like, share, and subscribe for more insightful conversations. #PakistanObserverPodcast #BetterWorkPakistan #ILO #Pakistan #GarmentIndustry #AbdullahGauharMalik #Viral #Trending

Get Alerts