5th March 2022, KARACHI: Peek Freans Gluco hosted an interactive session ‘Kaaf se Kahani’ at the ongoing Karachi Literature Festival.
Renowned educators and artists including Rumana Hussain, Bilal Maqsood, Beenish Umer and Peek Freans Gluco’s Senior Brand Manager Hataf Shahab participated in the session, moderated by Sarwat Gillani. The event’s highlights were the warmly engaging and language-appropriate nursery rhymes launched by Peek Frean’s Gluco in collaboration with Bilal Maqsood.
The discussion revolved around the importance of Urdu, its infrequent usage among the younger generation and how today’s young minds are losing their touch with Urdu. .
The guest speakers highlighted the concerns that due to the dearth of good quality Urdu content, young children view content that is not attuned to our social and moral values. Urdu is something that our children should be familiar with in their early childhood days.
The panel unanimously agreed that this could only happen when there is content in Urdu that seeks to teach them not just about morals but also in a way that is creative and entertaining to attract them.
