Staff Reporter Islamabad
BAT Group, the parent organization of Pakistan Tobacco Company Limited (PTC) has invested in a shared business services setup in Pakistan and inau-gurated its Islamabad office on yesterday.
Federal Minister for Planning, Development and Special Initiatives, Asad Umer graced the occasion as chief guest.
At the occasion, Ali Akbar, MD & CEO PTC, Shannon McInnes, Area Head of Marketing, Middle East & South Asia and Khurram Shahzad, Head of GBS, were also present.
Global Business Services (GBS) Office will focus on pioneered shared services capabilities, including but not limited to Digital Marketing Ca-pabilities, Business Intelligence & Data Analytics, Legal Consultancy, and Advance Pricing Analytics.
GBS set up currently operates in Malaysia, Ro-mania, and Costa Rica and in 2020, BAT decided to expand it GBS services and after a rigorous and deliberative process of evaluating countries like Bangladesh, Malaysia, India, Philippines, and Paki-stan on key factors like existing BAT commercial presence, economic sustainability and the availabil-ity of key talent, BAT group selected Pakistan to be the site for its shared services operations for Asia Pacific & Middle East (APME) region. As a first step in this journey, a Liaison office has been estab-lished in Islamabad.
This office will provide a base for the new set up to start operating and full-fledged operations will be carried out from Lahore in the near future.
