YouTube has announced its End-of-Year List 2024, celebrating the platform’s most popular videos. The list is a reflection of moments that resonated with audiences across Pakistan, suggesting the nation’s diverse entertainment and information consumption patterns.
This year’s lists, spanning three categories – Top Trending Videos, Top Music Videos, and Top Creators – offer a captivating glimpse into Pakistan’s digital landscape. In 2024, YouTube witnessed significant growth, with Pakistani creators uploading more content than ever. The total hours of content uploaded by local creators surged by 60% in the past year.
The trends of 2024 paint a vivid picture of Pakistan’s video preferences. Entertainment reigns supreme, with dramas and action-packed films topping the Top Trending Videos list. Captivating local dramas like “Ishq Murshid,” “Jaan Nisar,” and “Kabhi Main Kabhi Tum” hold the top three spots, reaffirming Pakistan’s enduring love for compelling storytelling. The allure of action-packed cinema is evident too in the popularity of South Indian action films, such as “Tiger Nageswara Rao” and Ram Pothineni’s “SKANDA.”
The Top Music Videos category celebrates the unifying power of music, showcasing tracks that transcended language and connected audiences worldwide. This year’s list features a mix of global sensations and renowned local artists, reflecting music’s ability to build bridges between communities and nations. This year’s top three songs, a Punjabi hit, a Bollywood blockbuster, and a soulful Pakistani ballad, highlight the diverse range of musical tastes that unite people across borders. These tracks not only topped the charts but also captured hearts and minds, proving that music knows no language.
The Top Creators list features individuals who continue to inspire millions with their creativity, authenticity, and innovation. Channels such as Rajab’s Family, Anaya Eeshal Family, Arshad Reels, and Dr Imtiaz Ahmad showcase the different voices on YouTube, covering everything from daily family vlogging to lifestyle, healthcare and educational content. The platform also empowers creators to connect with audiences, build communities and grow a business, with a 25% increase in the number of creators earning over PKR10 million annually.
