Staff Reporter
Lahore
Samsung introduces the second edition of Aangan to improve the financial outlook and create opportunities for women in partnership with Kaarvan Crafts Foundation and Punjab Skill Development Fund. Through Aangan, Samsung is reviving and celebrating Pakistani female rural artisans and their craftsmanship and becoming the enabler for financial inclusivity.
The official MOU signing ceremony for this year’s edition of Aangan took place at the Samsung head office in Lahore. The MOU was signed by Mr. Roy Chang – Managing Director Samsung Electronics Pakistan, Mr. Danish Jabbar Khan – Chief Executive Officer Kaarvan Crafts Foundation and Mr. Jawad Khan – Chief Executive Officer Punjab Skill Development Fund.
Speaking at the event, Mr. Roy said: “At Samsung, our Global Corporate Citizenship vision is ‘Enabling People’. By providing education for future generations, we empower future innovators to achieve their full potential and become the next generations of leaders to pioneer positive social change.”
Aangan is an initiative that aims to revolutionize every courtyard, in every home; creating female micro-entrepreneurs (MEs) in various villages all across Punjab. Aangan started last year in partnership with Kaarvan Crafts Foundation with 80 micro-entrepreneurs (MEs) garnering massive success and helping these MEs earn an additional 12% on average and hence contributing towards their improved financial standing.
This year the programme has been expanded to 140 micro-entrepreneurs with the inclusion of graduates from the Skills for Market Linkages (SFML) initiativeof PSDF; providing them with market linkages through the aanganpk.com marketplace and transforming skilled craftswomen into business women.
Mr. Jawad Khan, CEO, PSDF said, “PSDF is keenly engaged in creating market access and linkages for its beneficiaries through the use of technology, especially for rural women, who find it difficult to identify, access and serve local and international markets.
