Amraiz Khan
Lahore
OPPO stood first in sales in Pakistan during the months of June and July last, as per Canalys (a leading global technology and smartphone market analyst firm). Director Marketing of the firm Ali Kakvi claimed on Saturday while briefing the media men on his achievements at a local hotel.
He said that despite the shrinkage of the total market size for smartphones in Pakistan, OPPO continued to reinforce their commitment to the Pakistani market and focus on increased localization in their strategy to take the top position in this market. OPPO is aiming for a stronger brand presence across Pakistan to further their brands strength in the mobile market across all segments.
According to the report, Pakistan’s smartphone shipments for the month of July 2019 were at 0.7 Million Units. OPPO’s dominance was instated by the highest vendor share at 36 per cent across Pakistan. As a result OPPO led the way with a staggering market share of 25 per cent, with Samsung playing catch up at 19 per cent.
Alongside their brand goals, OPPO is laying out long-term plans which include focusing on upscaling the workforce by generating employment opportunities. Ali Kakvi said, “Not only are we pioneering the technology platform, we are also creating revolutionary products with unmatched craftsmanship that really enrich our consumer’s lives. With our wide range of highly economical smartphones available at a variety of price points, OPPO is growing at an exponential rate in Pakistan that we are looking forward to maintaining”.
Mr. Kakvi said that OPPO is a leading global smart device brand. Since launching its first smartphone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology.
