This International Women’s Day,Levi’s® celebrates the power of women and their determination to inspire change with the initiation of the #IShapeMyWorld campaign in Pakistan. An initiative that features stories to spark conversation and inspire millions and more along the way.
Through the platform of #IShapeMyWorld, a moment around the world has started that seeks to inspire and enable women, to embrace who they are and not let the world around them define it.
It features stories of risk-taking, game-changing, rule-breaking women who come from different backgrounds and communities, connected by the fact that they are challenging what society expects from them, and shaping the world on their own terms. In the first edition of this campaign in Pakistan, Levi’s® aims to enable conversation with the community at large, while celebrating and encouraging women to follow the path which they deem right for themselves.
The campaign features stories of two change makers who dreamt and achieved their goals without letting others decide their fate.
