STAFF REPORTER
ISLAMABAD To play its part to help contain the spread of Corona Virus in Pakistan, Khushhali Microfinance Bank and MicroEnsure Pakistan have joined hands to provide professional medical advice through a mobile health service called smsDoc to all Khushhali Bank customers. The service is an extension of their existing partnership and aims to both spread awareness of the virus and provide easy access to medical help online. This is an important step in view of the social distancing that is being enforced in the wake of an escalating health emergency. smsDoc is a free-of-cost mobile health facility through which customers can seek answers to their medical queries via SMS. All they need to send an SMS “DOC” at 8331 for any medical help regarding COVID-19. Professional doctors receive these messages and then call back the customers to answer their queries and provide medical consultation. The service is particularly useful for customers in rural areas with less developed health care infrastructure, as it allows quick and affordable access to professional doctors. The initiative will also help to combat disinformation about Covid-19.