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Foreign Minister unveils Telenor Pakistan’s advanced m-Agriplatform

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Fostering the development of agricultural innovation, Telenor Pakistan is empowering the agriculture ecosystem in the country with the official unveiling of Khushaal Watan platform designed to digitally enable the rural community and farmers.

The platform was unveiled by Makhdoom Shah Mahmood Qureshi, Minister of Foreign Affairs at Telenor Pakistan’ s 345 campus in Islamabad.

The event also anchored around a discussion between experts from Telenor Pakistan, GSMA and Tabadlab to contribute towards a report with key recommendations to nurture the agriculture ecosystem in the country.

The agriculture sector contributes 24% towards the Gross Domestic Product (GDP) of Pakistan and accounts for half of the total labour force in the country. Developed especially to boost this important sector of the country, the improved and advanced

KhushaalWatanplatform is equipped with special features, such as live video calls with experts in and out of the field, ranging from livestock experts to medical and legal experts to enable the rural community.

The platform’s custom-made, localised services offer users relevant advice on weather, healthcare, crops and livestock management along with all necessary information about pests and diseases affecting their produce.

With the advanced ‘KhushaalWatan’ platform, Telenor Pakistan is at the forefront in digitalizing the agriculture ecosystem for prosperous rural communities across the country.

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