STAFF REPORTER
KARACHI Pakistan’s first ecommerce index powered by Daraz shows an increase in digital payments and growing demand for online shopping Pakistan’s first E-commerce Index, which provides insights on consumer behaviour and maps out the growth of the ecommerce industry, was launched by Daraz at an online event hosted by the platform and attended by Federal IT Secretary Shoaib Siddiqui. Pakistan remains a cash-reliant economy and consequently, collecting reliable data regarding the growth of the e-commerce market has remained a challenge. Therefore, the purpose of the E-commerce Index, which is powered by Daraz, is not only to establish benchmarks for online consumer behaviour but also to help stakeholders in the industry better understand the online shopper. With Daraz representing the majority of the industry, the insights, which have been accumulated through the company’s internal data from 2019, serve that purpose.
