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Chinese businesses invited to tap potential of Pakistan’s billion-dollar food market

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Chinese businesses have been invited to tap potential of Pakistan’s billion-dollar food market, said Athar Hussain Khokar, Director-General, Agro Division, TDAP.

At a webinar hosted by the Trade Development Authority of Pakistan (TDAP) and Consulate General of Pakistan in Shanghai, he pointed out that FoodAg, Pakistan’s 1st international food and agriculture exhibition showcasing potential of Pakistan’s dynamic agro and food industry would provide a unique opportunity to visitors and exhibitors through its networking and matchmaking platform that is scheduled from 10-12 August, Gwadar Pro reported on Saturday.

“The food and beverage processing industry is the 2nd largest industry of Pakistan after textiles.

Pakistan’s high-quality specialty foods, including meat, sea food, value-added fruits and dairy products, are exported globally for their high quality and favorable prices.

We welcome Chinese enterprises to learn more about Pakistani advantageous food industry and commonly build a sustainable future for food security,” said Mr Athar Hussain Khokar

In total, there are approximately 2,500+ food processing units in Pakistan. Food processing accounted for an annual average of $223.5m in FDI from 2012-2018.

Retail sales of processed food are expanding 10% per annum with current estimated size of about $1.4 billion (including $325 million worth of imported products), according to TDAP.

Pakistan’s processed food and agro-based products exports to China in 2021 were worth US$ 538 million, of which semi-milled or fully-milled rice, whether polished or glazed, and broken rice accounted for the first place in exports. Exports of seafood also showed a significant upward trend.

The COVID-19 pandemic has boosted consumers’ awareness of health, and Chinese consumers’ demand for nutritious, healthy food with diverse flavors is increasing.

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