Observer Report
Beijing
Pakistani businessmen could learn from the Chinese practice and experience of live broadcast business to sell their products during the COVID-19 pandemic period, Cheng Xizhong, visiting professor at Southwest University of Political Science and Law, senior fellow of the Charhar Institute said.
During the pandemic period, China’s live broadcast business has developed rapidly and selling products through direct broadcast has become a new trend. Currently, with the spread of the pandemic, “I feel that China’s practice and experience could be a reference to our Pakistani friends”, he said in a statement published by China Economic Net (CEN) here.
Live broadcast business enables the network platforms to find a new track, while providing a new stage for various enterprises. With strong affinity, interaction and consumption promotion, live broadcast with commodities has even become the key to the recovery of some industries, so that clothing, food, housing, transportation, entertainment and other industries seriously affected by the pandemic have seen new opportunities.
Some local governments are promoting the integrated development of live broadcast with professional wholesale markets and traditional business enterprises, and actively developing a new mode of “online + offline consumption”.
