Amraiz Khan
Sahiwal
Nutritionists, Food technologists and other experts at FrieslandCampina are of the view that out of total production of 60 billion liters per annum 1.8 billion liters milk was being processed in Pakistan.
Human body requires total 22 nutrients out of which 18 are present in pure milk. 3.5 percent of the total produced milk is being pasteurized in Pakistan.
They expressed these views while briefing to the media men to whom they had transported to Sahiwal from Lahore to show them the pasteurization process from collection to packing.
Syed Saud Ahmed Pasha, Director Corporate Affairs & Agri Business at FCEPL briefing the reporters said, “FrieslandCampina is world 6th largest dairy company owned by farmers’ cooperative. FC has long history in dairy nutrition, spanning over 148 years across Europe, Asia & Africa. We are not only committed to provide quality and safe nutrition to every Pakistani but we are also working for betterment of our farmers through our extensive dairy development programs. We ensure that all international & national standards of food quality & safety are followed to make our products so we can fulfil our promise to provide better nutrition to Pakistan.”
Nageen Rizvi, Head of Corporate Communications & Sustainability said, “This in-depth tour of our grass to glass process has given the media complete transparency of FCEPL processes followed for food safety & quality in preparation of our brands. We believe it is the right of every Pakistani to consume safe milk, the need of this is higher given the stunting crisis in 45% children in Pakistan. Currently only packaged milk industry follows the food safety regulations and there are no checks on the loose milk industry. It is of key importance that the Government creates a level playing field across the packaged and the loose milk sector, minimum pasteurization law that has been passed gets implemented across Pakistan so people have access to safe milk. The food safety regulations across Pakistan are homogenized. We would request our media to play its crucial role in promoting safe packaged milk to counter the crisis of stunting in Pakistan.”
FrieslandCampina Engro Pakistan Limited (FCEPL) believes in winning trust through transparency. FCEPL opened the doors of the Sahiwal plant for the media where 30 media professionals from print, electronic & digital were invited. FrieslandCampina Engro Pakistan remains committed to provide better & safe dairy nutrition to Pakistan through its brands. The purpose of this visit was to maintain complete transparency of grass to glass and familiarize the media with the entire process of food quality and safety.
While speaking on the occasion Dr. Nasir said that contaminated milk could cause zonatic diseases through different sorts of Aflactasin. He said that 22 nutrients are required for a healthy body out of which 18 lies in pure milk. He claimed that human body carries 70 percent diseases from animal and all they are transmitted through adulterated milk.
