Khyber Pakhtunkhwa Culture & Tourism Authority (KPCTA) is participating in World TravelMarket London to showcase its rich tourism potential from 7th – 9th November 2022 at Excel London in collaboration with PTDC, Provincial tourism departments and private sector companies. KPCTA established an information desk to provide information to the visitors about the integrated tourism zones (ITZs), tourist spots, and the culture of Khyber Pakhtunkhwa. Brochures, pamphlets, and other promotional material distributed amongst the interested visitors on the first day of WTM.
Different documentaries on provincial tourism were screened to highlight the tourism potential of the province along with its rich culture and beautiful valleys of the province. KPCTA reiterated the KP Government’s stance of investing more resources for the uplift of tourism in merged areas. KP Tourism revolutionary projects are being undertaken under the PPP framework, including Integrated Tourism zones at Ganool, Mankiyal, and Madaglasht.
The government of Khyber Pakhtunkhwa aims to enhance the influx of foreign tourists to show them the rich touristic potential of this country and contribute to the socio-economic development of its people through tourism. World Travel Market (WTM) London is one of the largest international tourism exhibitions which will provides a unique platform to Khyber Pakhtunkhwa province to interact with global tourism organizations, international level tourism experts and professionals, exhibitors and visitors from a variety of sectors including tourism, hospitality, aviation, transport, travel technology, resort management companies and various other sub-sectors of tourism industry.
