Muhammad Bin Saad
Advancement in technology has not only changed every fields of life but it also has impacted the business world as well. This technological advancement has also changed the traditional means of promotions like newspaper, radio and television. Now a day’s internet is the critical mean used by many contemporary organizations in order to market their product & services to their target audience.
Companies are using social media marketing to promote their products through social media platforms such as Facebook, YouTube and Twitter, which provides free of cost medium to reach the target audience. More important in marketing is, how to execute and implement the marketing strategies? With the digital revolution selling methods of people have also changed. Due to fast and easy access to information, people are more aware and they try to get the latest information about the product before making a purchase decision.
In most of the countries across the world including Pakistan the digital marketing is seen to be more profitable than traditional methods of marketing. The real estate industry never tires down as the rural to urban influx of population is increasing day by day. Brokers, property dealers and agents are also adopting various digital marketing channels to present their products to the people.
In Pakistan digitalization have helped people to search properties online & invest money avoiding those old conventional ways. Many well known companies such as Zameen.com has launched their property portals so that people can search properties while sitting at home. Similarly the automobile industry has always been dependent on marketing. In the past the automobile industries have used every mode of marketing like giving their ads in magazines to TV commercials and newspaper promotions to promote their products.
So digital marketing seems to be the most flourishing mode of marketing for the automobile industries and most importantly instead of implementing conventional marketing techniques the digital marketing is saving thousands of marketing dollars for the automobile industry. Keeping this digital transformation in mind, companies like Audi and KIA have set their manufacturing plants in Pakistan.
Apart from this people in Pakistan are buying and selling cars digitally through mobile applications such as CarFirst, OLX & PakWheels the most important & beneficial thing that is being unfolded for digital automobile marketers is that they can easily target their target audience spending less than half of the money. Likewise food marketing also adds an emotional connection to the people with food that’s why food industry is also increasingly making use of digital channels. Due to this digital awareness in Pakistan people do not believe in hit and trial ideas anymore. If someone is craving for something to eat they just check review of a particular restaurant and order food online through applications like Food Panda and Cheetay.
Every day we see promotional ads of different well-known restaurants on social media platforms to attract customers. The outcomes of this are also noteworthy because people feel that the digital marketing industry is well aware of the eating preference of their customers.
Almost everything is being taken over by digitalization in recent past especially for marketers who were using old conventional ways of marketing. Due to this digitalization the marketing experts may no longer need to guess that where the customer interest lies when consumer interest is being tracked on social media.
Digitalization of marketing therefore, is the future and a guaranteed key to success. Any business entity that is unable to capitalize on this essential potential of technology is bound to be out of step with the latest technological advancements hence risking failure and loss.
