OBSERVER REPORT
KARACHI/DUBAI Emirates Skywards, the loyalty programme of the world’s largest international airline, is supporting its 27+ million members by understanding their needs, relaxing policies, adding flexibility, and including extensions – in short, giving members the reassurance they need during the global pandemic. Emirates Skywards Silver, Gold and Platinum members with a tier review date prior to 1 March 2021 will retain their current status with just 80% of the usual travel requirements. This means Silver members now need to accumulate only 20,000 tier Miles, Gold members 40,000 and Platinum 120,000 to retain their status. Emirates Skywards Silver, Gold and Platinum members, who are unable to retain their existing tier during status reviews that fall between March and September 2020, will have their status automatically extended until 31 December 2020. Members who have Skywards Miles expiring soon needn’t worry – the loyalty programme has extended their validity until 31 December 2020. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards said: Emirates Skywards is closely monitoring the situation unfolding worldwide – and we’re with our members every step of the way. We understand our members may be anxious about retaining their status or about the validity of their Miles, and we have relaxed our policies to reassure them during this global crisis – they now have one less thing to worry about.
