We’ve waited years for this!” exclaims Jesus Medina as he dishes out burritos to the hungry masses at Coachella, the music festival that’s back on in the California desert after three years.
After a Covid-induced hiatus, Coachella Valley businesses are flourishing with the return of one of music’s most-touted events, a boon for the region that counts festivals as key to its economic engine.
With just a little over 90,000 residents, Indio’s motto is “The City of Festivals,” events that make it at least $3 million in direct revenue alone, according to municipal figures, which includes ticket-sharing dollars and transient occupancy taxes from campers.— AFP
