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Bank Alfalah, MoneyGram launch home remittance service

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Observer Report

Karachi

Bank Alfalah and MoneyGram announced the launch of their new Home Remittance account deposit service to Pakistan, using which overseas Pakistanis can now use MoneyGram for near instant deposit of home remittance in any bank account in Pakistan. The launch of this service further strengthens the decade long partnership, whereby Bank Alfalah has been serving as the top banking partner for pay-out of MoneyGram’s cash pickup remittances in Pakistan.
The launch of this service is a part of Bank Alfalah’s strategy to leverage its cutting edge technology to offer overseas Pakistanis ever more convenient and smarter ways of sending home remittances to Pakistan. MoneyGram’s customers across 200 countries can now use this newly launched service to save time, effort and often the high fees associated with international bank transfers for remitting money to their loved ones back home in Pakistan.
At the launch of the service in UK, Bilal Asghar, Bank Alfalah’s Group Head for Corporate, Investment Banking & International Business Division, stated, “It gives us immense pleasure to exclusively power MoneyGram’s launch of near instant & real-time account deposit service for Pakistan. In keeping with its role as a leader in financial technology par excellence, Bank Alfalah has yet again proven that it is indeed ‘The Way Forward’. We will continue our work with the Pakistan Remittance Initiative (PRI) team to enhance our global coverage as well as offer even more innovative and efficient ways of sending home remittances to Pakistan”.
Commenting on the relationship, Bank Alfalah’s Group Head for Retail Banking, Mehreen Ahmed said, “We at Bank Alfalah have always had customer convenience as our first and foremost priority. We are always seeking ways to take our services a step further and are happy to have partnered with MoneyGram to make international remittances more convenient for [all] bank account holders in Pakistan”.
“Pakistan is a key market that is positioned for growth, especially in terms of receiving remittances,” said Grant Lines, Chief Revenue Officer for MoneyGram. “We want to do everything we can to make our services more convenient and accessible for people here. Bank Alfalah is known for providing a broad spectrum of financial solutions, so I’m quite excited about this partnership. It will allow us to make it easier for friends and family to send money and provide greater economic inclusion for Pakistan.”

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