Staff Reporter
Karachi
The leading manufacturer of innovative home-appliances, Dawlance has enriched its range of refrigerators by introducing its latest Series. Previously Dawlance introduced therevolutionary Nature Lock Technology in its series of refrigerators and now this latest series will also have Vitamin Fresh Technology that is capable of preserving vitamin A and C in fruits and vegetables for longer durations. Developed with state-of-the-art features for extended preservation of food, these new products reflect; “Innovation inspired by nature”.
Extending the promise and legacy of European quality, Dawlance is the first brand in Pakistan to introduce this disruptive technology that promises ground-breaking features for extended preservation of food, along with numerous other sophisticated functions.
As the lifestyle in every household is becoming busier and people are more aware, food-preservation, daily nutrition and food wastage are becoming growing concerns in the society. Recognising these evolving needs in the market, Dawlance has created several new technologies such as Nature Lock and Vitamin Fresh that enable longer preservation of food, and so health-savvy consumers can get rich nutrition on a daily basis. “Vitamin fresh” is a unique feature inside the crisper that has been inspired from the natural sun cycle.
This technology preserves the optimum level of Vitamin A and C inside fruits and vegetables eventually preserving their health and nutrition for longer periods of time.
The Director Sales and Marketing at Dawlance – Syed Hasan Jameel stated that: While the consumers are becoming well aware of the importance of food-security, Dawlance is inspiring them to take conscious measures to reduce food-wastage.
The company’s research-based innovations including this specialized range of refrigerators ensures that food storage is safer, while the essential Vitamins and high nutritional value is retained, for weeks.”
