Islamabad
Digital marketing holds promise for tourism promotion and that’s what exactly the present government is doing by rolling out an inclusive project “Brand Pakistan” in coming days to transform the country’s image by projecting its breath-taking tourist resorts at international level through online means.
“The competent authority has given approval for Brand Pakistan and now our focus is on its launch as bids from event management firms have been invited to formally roll out the mega tourism project at the earliest,” a senior officer of Pakistan Tourism Development Corporation (PTDC) told APP.
The Pakistan Tehreek-e-Insaf government, soon after coming into the power, tasked the PTDC with transforming the local tourism industry by developing a brand for local tourism industry at global level.
He said the Brand Pakistan initiative, which also had exclusive tourism portal, a ten-year road-map for tourism promotion, a five-year action plan and national minimum standards for hospitality sector, was meant to boost tourism activities in the country. All the components of project would be unveiled at its launching ceremony, he added.
Giving details of the project, he said international experts were hired to prepare the project, which was finalized after holding thorough consultation with all stakeholders.
He said the Brand Pakistan had an exclusive tourism portal, which was meant to promote the country’s tourist attractions across the world through virtual galleries, videos and documentaries.—APP
