Ambassador asks exporters to focus on Morocco market


Pakistan’s Ambassador to Morocco Hamid Asghar Khan has asked the business community to focus on Morocco for boosting exports to North African countries as African region offers great potential to Pakistan for promoting trade and economic relations.

Interacting with entrepreneurs during his visit to Islamabad Chamber of Commerce and Industry (ICCI) on Friday, Khan said that Pakistani business community should increase its presence in Morocco to capture better market share in the North African region.

He said that businessmen of Morocco are also interested in joint ventures (JVs) in Pakistan, especially in agriculture, fertilizer and other sectors.

He emphasised the importance of Morocco and North African markets for Pakistan for improving trade and exports.

He said that ICCI and other trade bodies in Pakistan can play an important role in connecting the members of the business community with Moroccan counterparts for strong business linkages that would help in boosting trade relations and assured that his embassy would extend all possible cooperation in realising these goals.

Speaking at the occasion, ICCI Senior Vice President Fatma Azim said that Pakistan has the potential to export many products to Morocco and other North African countries including rice, pharmaceuticals, textile products, surgical instruments, fruits, rickshaws, motorbikes.

She emphasised that Pakistan and Morocco should focus on direct flights and set up strong air links to strengthen trade relations and people-to-people contacts.

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