Zarai Taraqiati Bank Limited (ZTBL), a premier financial institution geared towards developing the agriculture sector, and Jazz, Pakistan’s largest digital operator, have joined forces to accelerate digitalization of the agriculture sector by equipping ZTBL’s field force with 1,000 tablets, enabling farmers to access loans with unprecedented ease and convenience.
In a ceremony, Aamir Ibrahim, CEO Jazz, and Tahir Yaqoob Bhatti, President and CEO ZTBL signed the MoU. The partnership will serve as the gateway to streamlined financial services for rural farmers, enabling ZTBL’s field force to visit farmers’ doorsteps, guide them through the loan application process, and remove the hassle of paperwork and long waits.
Sharing his thoughts on the development, Tahir Yaqoob Bhatti, President and CEO of ZTBL, said, “This collaboration with Jazz is a significant step towards realizing our vision of a digitally empowered agriculture sector.
We are committed to providing our farmers with access to financial services that are both convenient and efficient. With the support of Jazz, we aim to facilitate every farmer’s journey towards financial prosperity.”
Also expressing his thoughts on the occasion, Aamir Ibrahim, CEO Jazz, commented, “We are pleased to partner with ZTBL in this important initiative. Our contribution will not only simplify the loan application process but also open opportunities for farmers to access a broader range of digital services in the long run. With a strong belief in technology being a great equalizer, Jazz remains committed to leveraging it to drive socioeconomic development in Pakistan.”
The smart tablets handed by Jazz to ZTBL under this partnership are equipped with biometric features for customers’ verification, digital lead generation, and collection of loan recovery.
For ZTBL and its beneficiaries, the latest smart devices carry immense importance for it would help farmers resolve their issues at doorsteps instead of physically visiting bank branches.
