Amidst the vibrant buzz of Ramadan, the looming arrival of Eid is impossible to ignore, especially when colossal billboards proudly flaunt luxurious Eid col-lections from top designer brands. Get ready to indulge in the spirit of celebra-tion like never before is what most of them promise! Making their grand debut right at the dawn of Ramadan, they are well accustomed to underscoring Paki-stan’s bustling luxury fashion scene where competition leaves no room for de-lays.
From bold fabrics to captivating colors, the array of styles and patterns is staggering. Pakistan’s fashion landscape is ever-evolving, compelling women across the nation to splurge on dresses that exude glamour, even if they’re des-tined for just a season’s wear. But here’s the burning question: In a country grappling with profound poverty, why are we as a society so fixated on the de-signer labels adorning our attire? Why does the worth of our garments seem contingent upon bearing a prestigious brand name?
The fact is that designer wear does not come cheap. Despite widespread finan-cial strain, many in our community prioritize chasing sales and deals, particu-larly when it comes to fashionable attire. Such is the brand-centric culture we find ourselves embracing. It’s a fascinating and puzzling phenomenon. There’s simply no denying it, and with mounting peer pressure, many find themselves unable to resist its allure.
Lately, some influential figures have echoed the reality behind owning branded attire. A prominent actress with a large Instagram following high-lighted her confusion at the exorbitant prices of Eid attire, despite her own fi-nancial comfort. Given that Eid spans a three-day celebration, tradition dic-tates wearing new attire each day. While there’s nothing inherently wrong with this practice, it’s utterly unreasonable to expect individuals to spend up-wards of 50K rupees or more solely on Eid clothing.
Further exacerbating the issue are brands that have made extravagance a trend, attaching exorbitant prices to basic designs. The newest entrant to this trend is Pakistan’s leading actress, Mahira Khan, whose own brand is re-nowned for releasing limited basic items at incredibly high prices. However, due to the desire to stay current and make a bold fashion statement, many women in our nation are willing to splurge. This is evident by the quick sell-out of most of Mahira’s collection shortly after its release.
Isn’t it high time we prioritize our spending and make wise choices that bene-fit our families holistically? It’s essential to focus on goals like sustainability and recognize the importance of financial prudence, especially during these difficult economical times engulfing the nation.
