The Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, officially announced their collaboration with Ministry of National Health Services, Regulations & Coordination (NHSRC), Pakistan. This is the first of its kind collaboration, which will with immediate effect be looking to support the ongoing efforts in the country to fight the COVID-19 spread and protect the masses from this outbreak.
As part of this collaboration, RBPL will be spreading awareness through public service messages while also educating masses about preventive measures against the virus. Talking about this collaboration, KashanHasan, CEO RBPL, said “In these difficult times, where there is so much uncertainty, we are certain of one thing which is we have to come together as one nation to protect our people. We are proud to support the Ministry of Health in this cause. Dettol is committed to educate and inform our people and enable them with the right tools to prevent this virus from spreading. We request all Pakistanis to adhere to social distancing, wash hands regularly and maintain hygiene, and support the Government in the measures they are taking. Together with all our efforts Hoga ‘Safe’ Pakistan!”–PR