QNET, global e-commerce-based direct selling company is proud to kick off FinGreen, its signature financial literacy programme aiming to develop healthy financial habits through education and training in the most vulnerable communities, especially among young adults to empower women and youth in emerging economies. QNET is rolling out the pilot for FinGreen in two countries, Turkey and Nigeria, initially, with plans for expansion into Middle East market in its next phase.
Developing financial knowledge, skills, and habits are important steppingstones in young people’s path to independence and inclusion. According to the Organization for Economic Co-operation and Development[1], financial literacy is essential for economic stability and growth, especially among youth in developing economies. As part of its corporate social responsibility, e-commerce-based direct selling company.
Conceived in 2021, FinGreen aligns with the United Nations SDGs[2] and the Addis Ababa Agenda[3] to provide adequate skills and proper developmental training for all, particularly for youth, women, and those aspiring to be entrepreneurs. The programme will play a pivotal role in supporting marginalised communities in emerging economies to reduce poverty through capacity building and equipping participants with basic financial knowledge for better decision-making in their daily life.
FinGreen aims to address the challenges of young adults’ financial know-how by equipping them with the proper knowledge and confidence to make conscious decisions on effectively managing financial services based on these three pillars:
Assess – FinGreen’s first approach to educating communities on financial know-how is planted from the ground up. FinGreen collaborates with local experts and partners to assess who, where, and how best to implement training sessions. FinGreen will also run surveys throughout the programme to evaluate the effectiveness and efficacy of the training, alongside addressing any issues along the way. Train – Training is divided into short sessions that are conducted face-to-face or online, where peer-to-peer conversations are highly encouraged. This is especially important for young adults, especially those from economically underprivileged backgrounds, who may lack the resources to complete longer courses. FinGreen trainers are carefully vetted based on their qualifications and teaching methods.
Advocate – A unique facet of FinGreen is its commitment to building a sustainable programme, serving as a foundation for developing curiosity, self-esteem, and relational skills through education. Participants are encouraged to become points of reference for their peers and community on financial literacy topics, creating a ripple effect that makes financial knowledge more accessible and has a long-lasting influence on the community.
