The Pakistan Super League (PSL) has evidently failed to beguile a large portion of the local audience with 51% of the denizens reporting that they have not seen a single game during a survey.
The survey to deduce the percentage of viewers was carried out by Gallup & Gilani Pakistan, the Pakistani affiliate of Gallup International, which published a detailed report on the findings.
A simple question of “Have you watched any PSL match, even partially?” was submitted for replies to 563 men and women from urban and rural areas of all four provinces of the nation. In reply, 49% said yes while 51% responded no.
Although the findings of the survey may give Pakistan Cricket Board pause over the direction of PSL, it is pertinent to note that the parameters and relatively small sample size may present a skewed outcome and the results should be taken with a pinch of salt.
PCB’s acting head Najam Sethi recently announced that PSL had surpassed IPL when it comes to digital ratings which shows the connection it has made with the audience already.
Jam-packed stadiums in Lahore, Karachi, Multan and Rawalpindi furthered the argument that PSL is on the right track which the addition of newer teams, as has always been the plan, will bolster even further.