Adviser to Prime Minister for National Heritage and Culture Engr Amir Muqam on Saturday said that the annual Lok Mela festival was playing a significant role in promoting the country’s soft image effectively and connecting people with their rich cultures.
In an exclusive talk with PTV news, he said that the 10-day event aimed at promoting and preserving arts, crafts, culture, folk music, and traditional skills of Pakistani people. While lauding the services of Lok Virsa management for organizing such an excellent folk festival, he said everyone, including artists, sponsors, and organizers contributed towards making the Mela a success, which was evident from the number of visitors. This unique event has now become a symbol of the federation’s recognition where people from all provinces are actively taking part and presenting their cultural shows to entertain visitors, he added.—APP
