In the extravagant world of the French luxury indus-try, brands used to prefer destroying their unsold goods rather than offering their high-priced products at a discount.
But gone are the days of binning the coats, hand-bags and shoes pooh-poohed by shoppers after a new anti-waste law came into force at the start of the year.
Now luxury houses are managing their stocks more carefully, offering deals to staff, making donations and recycling goods.
“It’s a subject that has become important today,” said Julie El Ghouzzi, a luxury goods expert at the Cultz consulting agency.
She pointed to the scandal that engulfed Burberry in 2018 after the British luxury brand disclosed.
—AFP
