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Digital advertising prioritizes preservation of Islamabad’s natural beauty: CDA chief

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Chairman Capital Development Authority Muhammad Ali Randhawa on Thursday said that special attention would be given on preserving the Islamabad’s natural beauty during the digital advertising in the capital.

While chairing a meeting on digital advertising project in the federal capital, he said the implementation of various tools for digital advertising is planned, including digital screens, signage, billboards and LED screens.

The meeting was attended by Administrator of the Metropolitan Corporation Islamabad (MCI) and other senior officials, said a press release.

CDA chief said a groundbreaking step is being taken in Islamabad with the introduction of 3-D advertising, heralding a new era in the city’s development and advertising strategies.

To ensure the project’s success, Muhammad Ali said a technical committee has been established, and consultations with experts are ongoing.

Additionally, he said a comparative analysis of the project costs and revenues will be conducted.

Meanwhile,as Eid-ul-Adha approaches, the government has issued a stern warning against the disposal of sacrificial animals’ remains near airports, emphasizing the severe risks associated with such actions.

According to the details, improper disposal can attract birds, which poses a significant threat to aviation safety by potentially leading to collisions with aircraft.

The festive period of Eid-ul-Adha involves the sacrifice of numerous animals, and the improper disposal of their remains significantly increases the risk of attracting birds to areas around airports.

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