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Zeelaf urges businesses to integrate sustainability into core strategies

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Speaking at the Pakistan Business Council (PBC) Dialogue on Economy, Vice person and English Biscuit Manufacturer (EBM) CEO Dr. Zeelaf Munir stressed the urgency of mitigating the pressing climate crisis, and warned of the impact climate change would have on stressing supply chains across the agricultural sector in Pakistan.

The Dialogue on Economy, held from 28-29 January in Islamabad, was attended by key government, policy, diplomatic and multilateral dec ision makers. The public and private sector was brought together to discuss pressing economic challenges facing the country, and the role of sustainability and business resilience in mitigating the impact of the climate crisis.

Speaking at the panel Climate Change: Challenges & Opportunities for the Private Sector, Dr. Zeelaf underscored the imperative for climate action, stating “the climate crisis is knocking at our door with devastating floods and persistent droughts. With 90% of our core ingredients sourced from nature, climate disruptions impact supply chains, product pricing, employee and consumer well-being.”

Chairperson of the Senate Standing Committee on Climate Change, Sherry Rehman, identified structural impediments, such as the absence of a stable regulatory ecosystem and consistent electricity pricing, which hinder businesses from incorporating sustainable practices.

Senator Rehman called for PBC to lead the creation of a knowledge and certification portal to establish green benchmarks and encourage circularity in business operations. She suggested that sustainability must be woven into brand messaging and that the companies should consider including climate action messaging as part of their ad spending.

Furthering the conversation, Dr. Zeelaf called for more than surface-level reforms and urged that governments should incentivise responsible business practices through tax credits and policy support.

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