Serena Hotels excels in CSR



Agha Khan Foundation is amongst few organisations that are rendering remarkable services in different fields especially health, education and rural development in various parts of Pakistan.

In recent flooding also, the foundation has been at the forefront in providing generous donations and support to the flood victims.

Especially Serena Hotels, which is part of Agha Khan Fund for Economic Development, is promoting activities that fall within the framework of Corporate Social Responsibility (CSR), a concept which can be understood as continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of workforce and their families as well as of local community and society at large.

Under the guidance of its CEO Aziz Boolani, Serena Hotels is undoubtedly a major and well-trusted name in hospitality sector and is leading efforts that respond to needs of the environment, economy and communities.

Aziz Boolani is always seen at the forefront in extending help and funding projects that can empower communities and bring a positive change in their lives.

Be it the adoption of schools and extending financial assistance to deserving or establishing parks, providing platform to women and others to market their products and helping the people to stand on their own feet through projects such as Karighar, making immense contribution to empowerment of communities.

Karighar is serving the people in Gilgit Baltistan and providing them with education and training related to bee farming, besides stitching and embroidery and also supporting in setting up their own small businesses, which is a success story for the institution. These efforts on part of Serena Hotels need to appreciated and recognised at all levels.

These CSR activities are worth emulating and need to be highlighted more in order to encourage other companies to follow the suit in order to bring a genuine and long cherished change in our social and economic landscape.

The government must also extend full facilitation to such organisations to play a more proactive role in the well being of humanity, especially those in far-flung areas.

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