Sarsabz Fertilizer marks significance of cotton


The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting them for the frequent guests have faded away.

However, to try and revive this lost cultural heritage and tradition, Sarsabz Fertilizer released the second episode of its Sarsabz Kahani web series titled “Khaki Desan” which focused on the true story of Jugnu Mohsin, a well-recognized entrepreneur and public figure, who quickly realized the dearth of good quality local cotton and its dying breed called Khaki Desan which nobody was striving to preserve. This latest film is part of a strategic initiative called ‘Sarsabz Kahani’, which highlights true inspirational stories of farmers passionately fond of their motherland and its cultural heritage and was released on the momentous occasion of Eid ul-Azha as a short film on July 10, 2022, across its social media platforms.

Seeking technical assistance from Sarsabz Fertilizer, which is a brand of Fatima Fertilizer, the protagonist went on to successfully harvest the finest crop of Khaki Desan cotton to create an exceptional quality of khaddar, which is a hand-spun and hand-woven cotton cloth being used in the sub-continent since many centuries. Sarsabz Fertilizer extended their unravelling contribution and support to Jugnu Mohsin to implement this community support program as a sustainable initiative which can re-engage.

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