President Dr Arif Alvi has called upon insurance companies to develop credible, authentic and sustainable products to provide insurance to crops and agricultural products in consultation and coordination with each other which should be user-friendly, easy to execute and reachable for the farmers, especially with landholding less than 12.5 acres.
He said that the large landholding farmers also needed to be insured with greater emphasis on the farmers living at the minimum subsistence level to protect them against crop losses due to manmade and natural calamities and unpredictable weather systems. The president made these remarks while addressing a seminar titled, ‘Importance of Crop Insurance in the Modern Era’, organized by TLP Insurance in collaboration with a Media Group, at Aiwan-e-Sadr, Wednesday.