In a milestone for the Pakistani dental and surgical instruments industry, a leading enterprise from the country showcased its products for the first time at the prestigious China International Import Expo (CIIE).
The event, held in Shanghai from 5 Nov to 10 Nov, provides a unique platform for the Pakistani company to tap into the immense potential of the Chinese and international markets, Gwadar Pro reported.
The proprietor of NJ Enterprises from Sialkot, Mr. AkifJavaid Butt expressed his excitement over the opportunity to showcase their products at such a prestigious event.
He stated, “China has emerged as a global leader in various industries, including healthcare. Since its establishment in 2006, we have exported to the US, Germany, Australia, etc.
By participating in CIIE, we aim to tap into the vast potential of the Chinese market and establish strong partnerships with Chinese companies.”
The Pakistani enterprise, known for high-quality dental, surgical, diagnostic, orthopedic, cosmetic, and surgical instruments, attracted significant attention at the expo.
With a wide range of products on display, the company aims to establish itself as a reliable and competitive player in the Chinese market.
CIIE, known for its focus on international trade and cooperation, attracted numerous exhibitors from around the world.
This year, over 3400 companies from 128 countries attended the Business Exhibition. Among them, over 200 companies have participated in CIIE every year since its inception six years ago. To debut innovations at CIIE has become an increasingly common practice for exhibitors.
At the exhibition stand of Johnson & Johnson, over a third of the products are displayed for the first time in China.
With full attendance at all six sessions of CIIE, the company still managed to present a new look by releasing an updated Chinese brand logo.
“CIIE is a stage to debut and gather global innovative products, and it is also a gravitational field that continues to promote the acceleration of innovation”, the company said.
Behind the zeal of participating companies from around the globe are the boundless opportunities in the open Chinese market.
Global hotel management company Marriot International, in its sixth-time presence at CIIE, announced its Sheraton Hotels and Resorts brand will soon exceed 100 stores in China.
