Observer Report
Islamabad
OLX, Pakistan’s number one marketplace, has introduced an advertising tool to help small and medium businesses in Pakistan to proficiently plan and execute their online marketing campaigns.
This new tool named as ‘Self-Serve’, will allow small and medium businesses to promote their products and services to almost 950,000 daily active users visiting the OLX platform, which accumulates to over 12 million users in a month.
Reaching out to such a huge audience in the most efficient and cost-effective way can enable these businesses to multifold their revenues by generating new customer leads.
The OLX Self-Serve tool lets SME advertisers flexibly design customized campaigns focused on achieving specific objectives. Besides, it also enables the advertisers to optimally plan their campaigns and tune their efficiency by using filters such as audience targeting, budget range and campaign duration, in a few simple steps.
The OLX marketplace currently has 14 diverse classified categories, ranging from mobile phones and electronics to cars, property, home appliances, fashion etc.
