K-Electric (KE) has rolled out a new initiative, KE Star Rewards, aimed at encouraging customers to pay their bills on time by offering a range of redeemable rewards. This pioneering loyalty program, the first of its kind in Pakistan’s power sector, is designed to help ease the financial burden on customers and reward them for consistent bill payments. With the current economic challenges, consumers are looking for ways to reduce expenses and better manage their utility costs.
KE’s program addresses this need by providing incentives that enhance the relationship between the utility provider and its customers, making on-time payments more rewarding. KE Star Rewards program offers a diverse selection of discounts across various sectors, including healthcare, lifestyle, food, and entertainment. Program is structured to cater to the everyday needs of customers, ensuring that there is something for everyone.
Eligible customers can access these discounts through the KE Live App, with many of the offers being renewable on a monthly basis, ensuring ongoing value for participants. Customers need to consistently make full, on-time payments, regardless of the amount of the bill. This approach is intended to encourage broader participation and prompt other customers to prioritize timely payments in order to take advantage of the rewards.
