IT ministry pitched 3 start-ups from Ignite NIC program In GITEX summit


Observer Report


GITEX Technology Week serves as home to tech startups. Amid visa and Covid-19 restrictions, the Ministry of Information Technology and Telecommunication successfully pitched 3 startups from Ignite NIC Program.
Among the participating startups – WALEE, Pakistan’s largest and fastest growing influencer and social commerce platform, that enables businesses to discover, contract, collaborate and pay influencers who market and sell for them at scale.
Today, 50,000+ influencers and businesses across 250+ cities are on SE Drop (Save Every Drop) is another startup showcased at the mega event, offering two product lines – one: wastewater recycling systems to deal with water scarcity and second: natural, alcohol and chemical-free disinfectants. While the third startup, encore pay is a fintech which provides a digital payments platform to financial institutions including banks, telecoms and payment networks.
All three Ignite NIC Program start ups attracted interest from the public and private entities. Waleedi scussed with major global and regional brands, PR, social and digital agencies to implement scalable solutions for a 2021 rollout via SE Drop attracted interest from Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Fujairah Municipality, UAE and private investors from Bahrain and Turkey for the collaboration in wastewater recycling management systems.