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Dealers asked to ensure urea sales at announced market retail prices

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In a groundbreaking move, leading fertilizer manufacturing companies in Pakistan, including Fauji Fertilizer Company Limited (FFC), Fauji Fertilizer Bin-Qasim Limited (FFBL), Engro Fertilizers Limited, Fatima Fertilizer Company Limited, and Agritech Limited, jointly hosted a convention with nationwide dealers on Monday at Falettis Hotel, Lahore.

The primary objective of this convention was to engage the fertilizer dealers in a constructive dialogue and formulate immediate strategies aimed at reducing nationwide urea prices to benefit the farmers.

Attended by major fertilizer dealers from across the country, the convention facilitated a strategic discourse on vital topics such as fertilizer demand and supply situation, urea imports by the Government of Pakistan to fill the demand-supply gap, and the development of effective strategies to ensure the availability of urea and other fertilizers at manufacturer-recommended prices.

Dealers were strongly urged to support the industry and play a pivotal role in tackling the crucial issue of fertilizer hoarding leading to market price manipulation while ensuring the sale of fertilizers to farmers at controlled rates.
All fertilizer companies expressed their commitment in ensuring nationwide availability of fertilizers.

Simultaneously, they also shared the Government’s resolve to ensure national food security amidst rising population. Mr. Ather Javed shared a comprehensive update on the current status of fertilizer market, distribution, and supply dynamics. He also highlighted the significant improvement in stock positions following the import of urea by the Government, which implied that substantial volumes of urea supply can be expected in the coming days.

Dealers were strongly urged to support the industry and play a pivotal role in tackling the crucial issue of fertilizer hoarding leading to market price manipulation while ensuring the sale of fertilizers to farmers at controlled rates.
Additionally, the widespread surge in urea consumption across various industries such as textiles, fish farming, etc. was also discussed, leading to a general upswing in urea demand nationwide.

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