Staff Reporter
Karachi
Dawlance is the leading enterprise in Pakistan’s home-appliances and kitchen-electronics industry, which has always created fresh opportunities to empower its consumers, by engaging them in informative and healthy socio-cultural activities. Recently, Dawlance held a ‘Cook-Off’ event in Multan, to hold a special gathering for its esteemed dealers that will further strengthen the relationships between Dawlance and its dealers. Dealers from the region were divided into two teams. One mentored by renowned Pakistani Celebrity Chef – Mehboob and the other led by Ammarah – the winner of the Pakistan MasterChef Competition. The participants worked together to learn how Microwave Ovens can cook different types of cuisines while providing great convenience. The participants also are challenged to use Small Domestic Appliances (SDA) to make drinks, slushes & dips. The “Dawlance Cook off” has been launched as a series of unique events, where the dealers were engaged in an interactive way, to create awareness for the strategic products of Dawlance, especially the cooking and SDA ranges. Besides displaying these innovative and reliable products, the ‘Cook-Off’ also features experience-zones for the consumers, where they learned about the feature’s convenience and advantages of Dawlance products.
