Staff Reporter Karachi
A Memorandum of Understanding (MoU) was signed between the Central Depository Company of Pakistan Limited (CDC) and Insurance Association of Pakistan (IAP) for the digital aggregation of Insurance products through CDC’s Emalaak Financials platform under the facilitation of Securities and Exchange Commission of Pakistan (SECP) here on Sunday.
The distribution of insurance products through the digital portal EMLAAK is expected to provide low-cost and centralized solution to policy holders by providing comparative cost benefit analysis of different products on a centralized platform. SECP Commissioner Sadia Khan presided at the MoU Signing Ceremony at the CDC House, Karachi.
Speaking on the occasion, CDC CEO Badiuddin Akber, describing the features of the platform said, “This Fintech solution of ‘Emlaak Financials’ is indeed a landmark initiative of national significance, as it aims to become ‘Digital Financial Super Market’ in Pakistan by leveraging the potential of technology to increase outreach for various financial products.”
Chairman IAP Azfar Arshad applauded the efforts of CDC and SECP and said that this initiative will pave the way for the growth of the Insurance Industry.
While addressing the ceremony, Commissioner Khan said that this digital transformation is expected to have an impact throughout the insurance value chain, from underwriting and pricing of products, their marketing and distribution, through to claims processing and the ongoing customer servicing.
This will lead to a reduction in the protection gap as new market segments are accessed as well as an increase in the insurance penetration.
She added that the goal of the regulator is to enable the insurance industry to play its rightful role both in terms of providing the social safety net as well as development of the capital market.
