Vegetal leather and recycled stainless steel melted in a solar oven are among the materials a Geneva watch brand is using in its quest to make sustainable luxury timepieces. The small ID Geneve start-up launched in 2020, vowing to make high-end watches with a climate- and environmentally-friendly circular production approach using non-traditional materials.
“It is out of the question to use boxes made of Amazonian wood that will be left to gather dust in a closet,” Nicolas Freudiger, the company’s 35-year-old co-founder, told AFP.
Instead, the 620 watches the company has made so far have been presented in compostable packaging made from algae, which can dissolve in water and be used as garden fertiliser..—AFP
