Pakistani electric fan manufacturer has tapped into global opportunities at 7th China International Import Expo (CIIE).
Electric fan manufacturing prowess is on full display at the CIIE, with Royal Fans from Gujrat, exhibiting a diverse range of ceiling fans, bracket fans, pedestal fans and other cooling appliances. This is the company’s maiden appearance at the expo, where it focuses on showcasing its fan products made from wood, metal, plastic and other materials.
The Royal Fans, represented by Yasir Waseem Arshard, export marketing manager of Royal Home Appliances, noted that the CIIE serves as an excellent platform to showcase a wide variety of consumer goods and that the exhibition provided an opportunity for the company to explore, network, and gain insights from global peers.
The consumer goods section of this CIIE occupies over 80,000 square meters, bringing together more than 700 enterprises from over 70 countries and regions.
Arshard expressed optimism about gaining new export customers not only for the Chinese market but also for other international markets.
China’s increasing openness and its specific measures to attract foreign businesses, such as deepening multilateral and bilateral cooperation, promoting high-quality trade development and technological innovation cooperation, and opening up to the least developed countries, have created a favorable environment for Pakistani businesses alike.
“Currently, I see a huge potential for Pakistani home appliance manufacturers to enter the Chinese market and supply our products locally, as China shifts its focus from these products to higher-value items,” Arshard said, according to Gwadar Pro on Sunday. “We are already exporting worldwide, with our major customers in Iran, Iraq, Yemen, Afghanistan, and across the Middle East. We are also exporting to Europe and the UK.”
What sets Royal Home Appliances apart from other exporters is its own manufacturing facilities.
The company produces about 95% of its products in-house, allowing it to maintain strict quality control and offer high-quality products at competitive prices.
According to the Pakistan Electric Fans Manufacturers Association (PEFMA), the fan industry in Pakistan is concentrated mainly in Gujrat and Gujranwala, where 98% of the country’s fan production takes place.
The industry, categorized as a light engineering sector, has been in existence since Pakistan’s independence.
The geographical concentration of fan manufacturers in Gujrat and Gujranwala has created a cluster that facilitates cost reduction, product complementarity and diffusion of knowledge and information within the local industry.
