NATIONAL Amateur Short Film Festival (NASFF) is yet another laudable initiative on part of Inter Services Public Relations (ISPR) to help youth of the country to exploit their potential and fulfil their dreams.
Prime Minister Imran Khan also attended the festival on Saturday where he distributed awards amongst winners.
Through NASFF, ISPR in fact has provided a platform to individuals aspiring to be filmmakers to establish themselves and demonstrate their talents and skills.
This was first organised festival of its kind where winners were also provided with scholarships to further their study of filmmaking internationally.
We are confident that this platform will not only serve as a foundation and launching pad for filmmakers but also serve as an organisation that will make them aware of their responsibility to work for better representation of our country.
From this will emerge a drive in new filmmakers to achieve the highest of accolades for their art and to present Pakistan art and culture on world stage.
While ISPR has taken an initiative, it is foremost duty of PTI government to pay attention to uplift of the film industry to promote many shades of Pakistani culture to outside world.
Minister for Information and Broadcasting Chaudhary Fawad Hussain after reassuming charge of this ministry had promised to introduce a new film policy yet nothing practical has come out.
The policy must be formulated and announced immediately after consultations with all relevant stakeholders and the way government has extended incentives to different sectors, film industry must also be provided such incentives and ample tax relief should be provided to it to import latest equipment.
This will encourage more people to make investments in film production that in turn will open new vistas of opportunities and technical jobs for young talent.
As pointed out by PM Imran Khan at the NASFF, filmmakers must focus on producing original content instead of imitating and focusing merely on stereotypical romanced movies. This will definitely take audience to cinemas.