A Memorandum of Understanding (MoU) was signed between Sindh Rural Support Organization (SRSO) and Arore University of Arts, Architecture, Design and Heritage Sukkur, here on Friday to protect cultural heritage, promote arts and crafts, provide business support, offer capacity building initiatives, and empower rural women artisans in the region.
SRSO Chief Executive Officer (CEO), Mohammad Dital Kalhoro and AUAADH Vice-Chancellor (VC), Prof. Dr Zahid Hussain Khand formalized the partnership during a ceremony held at SRSO Complex. The aim of this partnership was to have a positive impact on the cultural and economic development of the communities whose poverty they are working to alleviate. Speaking at the event, SRSO CEO, Muhammad Dital Kalhoro said that his organization has been working for two decades to promote the products made by rural artisan women of Sindh to highlight and sell through which all the proceeds go directly to the skilled women, today not only in Pakistan but all over the world the sale of their handmade items is increasing and the demand continues to grow, he added. He said that the expert team of Arore University and SRSO will together take this work forward in a more modern way as per the requirements of modern times.