As the current situation continues to cause hindrance in the health and fitness regimes for people across Pakistan, the popularity of the digital fitness space has grown considerably over the past few months. Dot Republic Media, one of the biggest YouTube MCN (Multi-Channel Network) in the region, in collaboration with their talent partner Alchemists, has announced the launch of ‘CreatorsOne Fitness’, a first of its kind fitness platform in Pakistan. According to Google’s May Report, the search interest for “health clubs” has increased by 1.5x and “fitness classes” by 189%. It has also seen a jump in “gym at home” searches by 125%, and “home
