British Pakistani philanthropist extends relief assistance in flood-affected areas

Zubair Qureshi

Managing Director ISA Support Services Sunny Araf, a British-Pakistani philanthropist has taken the initiative of helping the flood-impacted communities of the country and is currently in Pakistan for assistance.

In an exclusive interview, Araf told Pakistan Observer that the ISA Foundation has provided humanitarian support to the needy in parts of Africa and Bangladesh Pakistan as well.

The ISA MD revealed his disaster relief plan in a meeting with the Young Journalist Association (YJA)’s delegation led by its President Mohammad Yousaf Khan, General Secretary Malik Zubair Awan, and others.

Commenting on his motivation and passion behind building ISA Foundation and international philanthropic endeavours, he said, “My three-year-old daughter Khadija died due to congenital heart disease. This incident turned my life and made me realise how fragile human life is. I understood that giving back to society is very important for success.”

Regarding his relief efforts in Pakistan, he said, “We have decided to approach far-flung areas and remote locations as NGOs do not go to these areas and prefer easily accessible zones. “Apart from this immediate relief, the ISA Foundation would focus on reconstructing the houses damaged in floods in the second phase of its relief efforts.” he said while adding, “Presently, there is no budget allocated. We will redirect maximum funds to Pakistan. We will take every step to ensure that all funds are spent on rehabilitation of the flood affectees.”

Sunny Araf also revealed that he was having meetings with various organisations in Pakistan to collaborate on joint efforts aimed at the well-being of those affected by recent floods. “Like the NGOs in the UK have local partners in Pakistan. “We may also sign an MOU with local NGOs. I will start my long tour to flood-hit areas tomorrow, starting from Khyber Pakhtunkhwa.”


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