The Pakistan Readymade Garments Manufacturers and Exporters Association, expressing its serious concern over the discontinuation of Pakistan Pavilion at MAGIC Show in the United States, has asked the Trade Development Authority of Pakistan to continue its previous practice of adding this premier textile exhibition in TDAP Exhibitions Calendar.
In a letter written to TDAP Chief Executive Arif Ahmed Khan, PRGMEA (NZ) Chairman Sohail A. Sheikh observed that Pakistani value-added textile exporters have keen interest in this most comprehensive fashion marketplace of the U.S but they cannot afford it due to its high participation cost. He said that there is huge potential for the export of Pakistani-made garments, fashion fabrics, home textile fabrics, finished products, and accessories in the US market. “If TDAP continues to offer subsidized booth in the Pakistan pavilion at MAGIC Show, many Pakistani companies will be able to target the lucrative US textile import industry and bring large amount of foreign exchange in Pakistan,” he suggested.
Sohail A. Sheikh observed that the ‘Sourcing at MAGIC’ is the most comprehensive fashion marketplace in the U.S., showcasing Women’s and Men’s Apparel, Footwear, Accessories, and Sourcing resources from around the world. In the letter, he said that MAGIC fuels the business of fashion by helping facilitate connections between buyers and brands with outstanding services like retail concierge and matchmaking programs, bridging relationships and strengthening connections. Additionally, retailers and buyers have opportunities to learn, network, and conduct business with new and returning exhibiting brands, he added.—INP