L’Oreal launches “Stand Up Against Street Harassment” program


L’Oréal Paris has announced the multi-talented and award winning actress Iqra Aziz as the new L’Oréal Paris local spokesperson and has reaffirmed its commitment to Stand Up Against Street Harassment, in partnership with NGO Hollaback! And local NGO Bedari with the official launch of the program in Pakistan on 25th November, the UN International Day for the Elimination of Violence Against Women.

Sharing his thoughts, Junaid Murtaza, Country Managing Director L’Oréal Paris Pakistan said “Today is a momentous one as we announce two very significant milestones in the L’Oréal Paris Pakistan journey.

L’Oréal Paris Pakistan is proud and privileged to welcome Iqra Aziz to the L’Oréal family.We celebrate her as an empowered, multi-faceted woman who’s journey truly encapsulates the spirit of L’Oréal Paris.

Today is also the United Nations International Day for the Elimination of Violence Against Women and we are proud to launch our global Stand Up Against Street Harassment right here in Pakistan on this day.”“We at Bedari are proud to be partnering with the L’Oréal Paris family for a noble cause which Bedari supports from its core since the NGO’s inception.

Stand Up focuses on one of the most imperative issue that is present in Pakistan and together with L’Oréal Paris, we hope to train over 300,000 Pakistanis during this partnership” said Raffat Shuja who was representing Bedari on the occasion.

“I am extremely proud to be joining the L’Oréal Paris family as spokesperson for L’Oréal Paris .

It is a privilege and an honour to be part of a team with such a rich history and legacy of empowering women for generations.

My partnership with L’Oréal Paris is deeply personal given my own journey of empowerment and that of my mother who raised me proudly and strongly as a single mother, setting an example for me in strength, courage and belief – all values that L’Oréal Paris truly champions and encapsulates.

For me then, joining L’Oréal Paris Pakistan is not simply another contract but rather a partnership of values and perspective.

I am particularly proud to announce my Spokesperson-ship today, with the launch of the Stand Up Against Street Harassment movement in Pakistan, as women must be made to feel safe, respected and empowered.


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