China energizes rural uplift with digital technologies

Zubair Qureshi

China’s journey to progress is continuing both in urban and the rural areas and doing so using the latest technologies and equipment has become the hallmark of the post-pandemic course of development.

In recent days, an online promotional activity held in Guangzhou’s Baiyun District and Nanhai District of Foshan, in the west of Guangzhou (South China’s Guangdong Province) has significantly given a boost to local flower sales, which aroused the interest of local farmers.

Wei Xianhui, a flower farmer in Huadu District of Guangzhou, picked up the pace toward the local bureau of agriculture and rural affairs.

“I heard the government is helping us to sell flowers online and offer us training courses, so I came to check out,” he said.

During the past year, digitalization and IT-based information offered strong support for China in controlling Covid-19, resuming work and production, and guaranteeing livelihood.

For instance, pineapples produced in Guangdong’s Xuwen have been sold to a number of domestic and foreign destinations thanks to online marketing.

Mayors and county heads across China are also active in live stream shows held on e-commerce platforms to promote local farm produce and cultural products.

In a manner of speaking, the online promotion of flowers in Huadu District was a great attempt to help farmers with digital technologies.

Digital dividends are valuable resources that must be activated in order to achieve rural vitalization.

In Hongguang village of Guangdong’s Jiangyang, temperature, humidity and soil quality sensors have been installed in rice fields, vegetable fields and orchards.

Once abnormal data are spotted or insect pests discovered by cameras, irrigation and fertilizing equipment will be activated, and drones will be sent to designated locations to spray pesticides.

The rice, vegetables and fruits harvested will be directly put onto shelves on e-commerce platforms.

Before placing orders, customers can not only check the information of the products on livestream shows, but also watch video clips of the products’ growth.

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